Crucial Trends Press

Get ready for the global BOOM
Book Cover
358 pages
© 2013, Crucial Trends Press.
Twelve technology-driven trends are remaking our world. Are you ready? Based on a ten-year study of future trends by two of the world's most respected business forecasters, this book provides actionable guidance found nowhere else.
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The authors put forth a well conceived and balanced thesis in their examination of 12 transformational technologies, which they fully anticipate shaping the world of tomorrow. --Jason S.

Trends Magazine
No Area of Business or Life Will Be Left Unchanged

This book explains, in plain English...

WHAT will happen, WHY it will happen, and
HOW you can profit

For over two hundred years, pessimists have been telling us things were going to get worse; and they've been wrong every time. In fact, since the Industrial Revolution began in 1771, a series of technology revolutions have raised per capita GDP over 3200%. And, just when few people expect it, the pieces are falling into place that will more than double GDP in the next two decades.

And this book is the most concise way to get answers to the make-or-break questions you'll face starting in 2013; for example:

  • How can we be so sure the pessimists are wrong this time?
  • What are the twelve transformational technologies that will dominate this boom?
  • Why are the big crises of the past — like food shortages, energy shortages, and the population explosion-obsolete?
  • What will this technology revolution mean for jobs in a world that now suffers a 50% “underemployment rate”?
  • What surprises does the next decade hold for commodities like gold, oil, food, and industrial metals?
  • Why will the United States undergo a near-term manufacturing renaissance and what are the implications?
  • How can I reliably stay current on these rapidly changing trends?
  • How do I integrate my understanding into better decision making?
"If you read just one book in 2018, this should be it."
— Mike Scott, WIND Radio, Chicago

In the process, it addresses important questions:

  • How will the evolving technological revolution translate into a global economic revolution?
  • What happens when silicon microchips reach the quantum mechanical limits of Moore’s Law? Where will information technology go from there? Which companies and countries will benefit and which will suffer?
  • What opportunities and threats will you face as over a trillion networked computers worldwide, are embedded in everything, everywhere? How will the deployment of this technology impact you career, your investments and your life?
  • How smart will artificial intelligence become in the next decade and beyond? What are the implications for jobs, investments, and lifestyles?
  • How will so-called “service robots” change our lives? What will happen when we have robotic automobiles, houses, aircraft, soldiers and appliances? Which consumer segments and nations will adopt them first? What are their economic implications?
  • What are quantum computers? Why are they becoming feasible? And, how will they solve today's impossible problems?
  • What is bioinformatics? Why is it poised to utterly transform the economics of health care? What are the investment and lifestyle implications of this advanced technology?
  • What is Bio-Reengineering? Why is it the cost-effective solution to world hunger, water shortages and raw materials scarcity? Why will every human being benefit from this multi-trillion dollar game-changer?
  • What is personalized medicine? Why is it the key to bending the healthcare cost curve? And, what are the implications as it goes mainstream?
  • What is synthetic life? How will being able to build synthetic life forms impact our economy and our lives? What are the risks and rewards?
  • What happens when we begin to understand how the brain works? What are the implications of cost-effective brain-machine interfaces? And how will “neuro-marketing” impact business and society?
  • What are Nano-Materials, Micro-Electro-Mechanical Systems, and Digital Fabrication? How will these technologies eliminate shortages, create jobs, and clean up the environment?
  • How is the convergence of infotech, biotech, and nanotech making North America a major energy exporter? And, how will new energy technologies trigger an American manufacturing renaissance?

About the Authors

Fred Rogers is publisher and founder of Trends Magazine. He is also the author of Innovation@Work, the world's most popular educational program for corporate innovators. Fred earned a reputation for extraordinary foresight as a leading innovation and strategy consultant to the Fortune 500 working with firms including Booz & Company, Accenture, and Bluestone Management Corporation. His clients included S. C. Johnson Wax, General Electric, Glaxo Smith-Kline, Sears Holdings, J. C. Penney, Medtronic, Bombardier and many others. He also worked as an executive with IBM and Time-Warner. He holds an MBA in Strategy & Operations from Harvard Business School.
Richard Lalich is an author, journalist, editor, and strategist. He is co-author, with Fred Rogers, of Ride the Wave: How 12 Technologies Will Change the World and Make You Rich. He is the Executive Editor of Trends Magazine, Business Briefings, and Innovation@Work. He has written extensively about business, management, demographics, psychology, and technology for those publications and others, and has published hundreds of articles and interviews on a variety of subjects in such publications as Success, Chicago Tribune, Solutions, Playboy, Spy, Rolling Stone, Us, Chicago Business, Graphis, and Outside. He is also co-author of Zero Proof (St. Martin's Press).